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Interview
| Ina Yulo Stuve

Women Who Launch – Tanya Rose, Mason Rose

Pitching to investors, building brands, launching companies, breaking barriers—it’s all in a day’s work for the elite group of individuals known as female founders. Though the world of entrepreneurship is still heavily male, 1 in 3 businesses is now owned by a woman—a stark contrast to the days when women made up a very small percentage of the workforce. As curators of exclusive luxury experiences, we at The Sybarite have come across the most exciting female-founded companies and want to give them the platform they deserve. I’m pleased to announce our newest series, “Women Who Launch”, where I’ll be speaking with some of the world’s most innovative and inspiring entrepreneurs to find out what makes them tick and learn about how they’ve overcome different challenges as business owners.

For the first interview in this series, we have none other than luxury travel guru herself Tanya Rose. Not only is Tanya the CEO and founder of international sales and communications agency Mason Rose, she is also the author of insider guide “Travel Secrets” and considered one of the most well-connected individuals in the luxury travel industry.

“Our company motto is ‘Creating Connections’ and I would say I spend 80 percent of my time doing this,” says Rose. With everyone from royalty to celebrities turning to her when they’re planning their next escape, Rose goes on to tell me that building relationships is probably the most important thing in her business. I speak with Rose about how her team’s deep passion for the industry and willingness to adapt to clients’ needs have been vital elements to their success.

Did you always know you wanted to be an entrepreneur?

Yes, my father was an entrepreneur and used to always say to me: “Do something you love and it will never feel as if you are working…Work for yourself so that you can set the pace, vision, and values.”

Tell me more about the unique approach Mason Rose provides to clients.

We offer a 360-degree service to the clients that we represent—covering PR, marketing, sales, digital, and content, but in a strategic way that’s utterly bespoke to their needs. We endeavour to act as an extension of our client’s team—something we’re proud to say is often relayed to us—always looking to add value and seek new means and ways to keep them front and centre in the trade and consumer mindset.

The travel industry was one of those that suffered the most during the pandemic. How did you encourage your team to stay motivated?

We were really open and communicative with everyone at every step of the way, as much as we could be with things changing so quickly, holding virtual “get togethers” once a week. We continued the appraisal process and offered all the team flexible working, which was essential for those in particular who were juggling family or childcare pressures. We also continued to look forward with expanding our international remit as well as formalising a partnership with a wonderful creative agency to expand our brand communications repertoire. Looking forward, endeavouring to convey that ‘this will pass’ was the essence of our approach, although of course there were times when it just felt like it was endless.

Is there anyone you look up to as a business leader?

I adore Anya Hindmarch, who is a friend, and I hugely admire her authentic honesty, vision, and creativity. She is also a very kind human being.

What are some of the characteristics you look for when taking on new clients?

I look for clients who are interesting, authentic, and those who are very much the best at what they are trying to do in their destination. This can mean it is the best B&B, not just a five-star hotel.

If there was one thing you wish you knew before starting Mason Rose, what would it be?

That cash is king…or queen! It took me a long time to realise that business is basically all about cash flow.

Being an entrepreneur means you are constantly learning. Is there a particular business skill you are currently working on?

I am on the board of The Royal Academy of Dramatic Art (RADA), so I am taking a ‘RADA in Business’ course to help with presentation skills online as well as learning how to own your space when making presentations and delivering speeches. I am keen to host a travel show after my book Travel Secrets. This will either be online or on TV so these skills will prove very helpful.

What are the three things we’ll always find in your travel bag?

An iPad fully loaded with the latest Netflix shows I am watching—currently I’m on Call My Agent—ilapothecary Beat the Blues spray, a silk eye mask, an Anya Hindmarch “Be a Bag” wash bag full of miniatures of all of my skincare items, and a Trinny London makeup stack.

As a renowned travel guru, could you give us your prediction for the next up-and-coming destination?

I actually think you’ll see a lot of people going back to what they know, revisiting it as if for the first time. With the transatlantic routes opening back up, I don’t think I know one Londoner who isn’t looking forward to a visit to the Big Apple! Somewhere to keep an eye on though is Montenegro, which, hot off the back of the opening of luxury resort One & Only Portonovi, will become more familiar to the British market. There’s also a lot of investment going into promoting Saudi Arabia and Qatar with some big hotel brands opening properties on the Arabian Peninsula—will be interesting to see what happens there too.

Mason Rose

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