Feature
| Peter Burns III

Using Tech and the Sharing Economy Model to Expand the Luxury Villa Rental Market

In the proverbial “Sharing Economy” of Uber and AirBNB, it seems that people of all generations are taking advantage of sharing assets and saving money, all the while enjoying the camaraderie that our ever disconnected society has been thrust into for way too long.

A new software is capitalising on this current state of mind – allowing individuals the opportunity to book multi-million dollar vacation villas…one room at a time. This unique methodology allows those individuals, couples or groups the opportunity to enjoy the lifestyle afforded of vacationing in a “full service” luxury villa, often renting for thousands of dollars per night at the comparable rate of a fine hotel room.

This software, developed for tens of thousands of dollars and mercilessly beta tested over a variety of platforms and scenarios makes its debut this month. As soon as next week, services will be offered the chance to beta test it, including luxury villa rental companies such as mine.

The platform VeryUs seamlessly takes in individual renters interested in staying in a large, well-appointed villa to attend specific events (for example: Cochella, The Grand Prix, Masters, et al). The renter is offered a suite in the villa, which is often larger (and certainly more well appointed) than many people’s entire homes, at a rate which is comparable or less pricey than the local 5 Star Hotel. The individual shares the many-bedroomed villa with other like-minded individuals, all interested in the concept of “living large for less,” accomplished through this unique offering.

Will this exciting and innovative tech offering revolutionise the private villa rental market? I for one believe that this alternative will greatly increase the options for vacationing individuals, as well as opening up the rental market to an entirely new demographic of luxury-minded vacationers.

Peter BurnsSerial luxury travel entrepreneur, Peter Burns III, specialises in the establishment and operation of niche market multi-location businesses.

In the past 40 years of business formation and ownership, Peter has started, run, sold, and/or expanded over 100 individual businesses in dozens of fields. He is currently focusing on luxury holiday rentals at Asset Exchange Collection.

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