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Porsche and Huawei partners up to launch Porsche Design HUAWEI Mate 10

The Porsche Design HUAWEI Mate 10 uses artificial intelligence to herald the dawn of an exciting new era for mobile phones. With built-in dedicated AI processor and machine learning, the Porsche Design HUAWEI Mate 10 is an intelligent device.

As well as functional design, it delivers performance at lightning speed, responding to real-world situations and learning from the user. This includes a camera which features the best lenses, self-adjustment, intelligent feedback and AI enabled photo applications as well as a PRO mode to deliver unparalleled photography for users of all levels.

Moreover, with a combination of 6GB RAM and 256GB ROM it is the high-end device in Huawei’s current product range. The smartphone features the largest memory cortex of the whole HUAWEI Mate 10 Series, ideal for storing numerous photos, videos and documents.

Co-engineered with renowned professional camera maker and optics expert Leica Camera, the Porsche Design HUAWEI Mate 10 guarantees professional style photography. Top quality 12-megapixel RGB and 20-megapixel monochrome with the world’s largest f/1.6 aperture dual lenses in the new Leica Dual Camera, along with Huawei’s AI features, enable state-of- the-art photographs.

Powered by AI technology, the camera takes photography to the next level, from artistic to intelligent, identifying different scenes in real time – such as plant, snow, beach, and portrait. The camera automatically adjusts the colour, contrast, brightness and exposure to produce vibrant, sharp, and perfectly framed photographs.

“Our partnership with Porsche Design reflects both brands’ philosophy that superior design is just as important as performance, and with the Porsche Design HUAWEI Mate 10 we are proud to have achieved both,” said Richard Yu, CEO of Huawei Consumer Business Group.

“A device that is such a huge part of our day to day life that we rely on so heavily, must look and feel absolutely premium while also making our lives easier,” he added.

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