A new generation of luxurious cosmetic treatment centers is here to cater to a discerning and demanding consumer for whom treatments are as normal as a dental check-up.
Once, a little wrinkle relaxer or filler was something to hide, involving sneaking furtively into an anonymous clinic and emerging in dark glasses. But as the demand for facial rejuvenation has skyrocketed, such stigma has faded and a more luxurious experience is desired.
Rewind a few years, and skincare trends were basically made-up names for the same end result. There was glass skin, dolphin skin, jello skin, and glazed donut skin—all of which essentially meant the same thing: A healthy, well-balanced, even-toned complexion. But in 2024, consumers are smarter, better educated on the basics, and demanding more from beauty products, treatments, and so-called “trends” across the aesthetics space. As such, brands and professionals have followed suit. Products have to be multitasking at a minimum and in-office treatments are taking a 360, holistic approach that factors in mental state, metabolism, and diet.
Getting on board with serums that pack in vitamins, peptides, antioxidants, and acids is an easy way to stay at the top of your skincare game—a quick purchase and you’re good to go. But you’re likely going to want to read up on other buzzy treatments, such as buccal fat removal or microcurrent-slash-radiofrequency devices, before jumping in the (board-certified) doctor’s chair.
To help guide you on your journey, and break down what you can expect to see over the next 12 months, Dr. Mihaela is breaking down the biggest skincare trends for 2024.
Protect the barrier
The latest wave of skincare brands is focused less on aggressive, fast-acting results and more on nurturing the skin’s barrier, maintaining a healthy, diverse microbiome and aligning more with self-care. Skincare products are looking to promote ‘total skin barrier health’ and sensitive cosmetics lines that help nurture the skin.
Back to basics
Less is more. Streamlining our skincare products will be one of the biggest trends of the year, as many of us realise too much can take a toll on our skin. In reducing skincare rituals, there is expected to be greater demand for gentler, plant-based ingredients. Plant-based are rapidly being adopted as alternatives to typically harsher ingredients like retinol. Superfood and botanical-inspired fragrances and formulations will grow in popularity.
Go and glow
Glowing skin is going nowhere, as we focus on how to make our complexions appear radiant and healthy but without clogging pores or damaging the skin itself. But a subtle gleam isn’t enough. Tinted face and body creams are on the rise again, attempting to mimic the brighter and fairer complexions brought about through the summer months.
Skin and sun
With a growing concern around the effects of blue light on the skin, such as premature ageing and hyperpigmentation, we can predict to see an increase in products targeting this. SPF mousse is the latest innovation and it’s said to provide excellent protection against UV rays.
Dr. Mihaela Clinic is likely London’s most talked-about aesthetics destination.
Within these beautiful surroundings in Belgravia "The quality of care starts from the second you walk through the door," says Mihaela. "You should feel cared for and enjoy it."
In the past, you’d often be required to visit a series of specialists – perhaps one for anti-aging injectables, another for pigmentation-fading laser, and so on. But this super clinic is a one-stop shop, making accessing the right specialists easier and scheduling all those various appointments more convenient. By grouping numerous experts together, they are able to offer a 360-degree approach to aesthetics, working to rebalance and refresh with personalised plans and an unusually extensive menu of options.
Dr Mihaela Clinic
Address: University House, 11 - 13 Lower Grosvenor Place, SW1W 0EX
Phone: 07710859575
Book here.
