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Feature
| Karin Wasteson

Bond launches $5M Blockchain-Based Digital Equity Offering

Bond, the brainchild of a group of London-based business and cryptocurrency aficionados, has launched a platform that offers HNWs the option to buy digital equity shares in a traditional asset portfolio.

Each Bond Unit, which digitally represents an equity share of Bond’s asset portfolio, will be issued on the Bitshares Blockchain and traded via the Bitshares decentralised exchange – enabling investors to trade them as a new form of digital currency with other accredited investors.

Bond’s asset portfolio, which holds both fixed-rate and variable-rate traditional and alternative assets, is fully transparent and specifically designed to both safeguard the value of the basket and protect from downside risk, even in the case of a dramatic cryptocurrency crash.

As a result, Bond says it can provide a stable rate of return in a heavily volatile crypto-market, offering a minimum projected annual rate of return of 8% of net asset value, with returns quarterly.

The range of assets that the Bond portfolio comprises of includes peer-to-peer Bitcoin lending, traditional property bonds and real estate, The Billion Hero Campaign, and alternative cryptocurrencies.

An initial 5,000,000 Bond Units have been made available for pre-sale purchase, at an initial price of $1 per unit, with the minimum contribution level at $500.

“By offering traditional asset-backed securities in a transparent, blockchain-based digital environment, Bond’s mission is to unify the reduced risk of the old with the possibilities and potential of the new,” said Robert Edwards, founder and CEO of Bond.

“Bond is not about getting rich quick – it is about sensible, reduced risk investment that, through the blockchain, will securely profit from the growth of the property and crypto markets in the years to come.”

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